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Plackers floss brand claim had been challenged by P&G.
January 12, 2022
By: Christine Esposito
Editor-in-Chief
A panel of the National Advertising Review Board (NARB), the appellate advertising law body of BBB National Programs, has recommended that Perrigo Company, PLC discontinue the claim that its oral care business’ Plackers floss product is the “#1 Brand of Flossers.” The advertising at issue had been challenged by the Procter & Gamble (P&G) before the National Advertising Division (NAD) as part of NAD’s Fast Track SWIFT expedited challenge process Following NAD’s decision (Case ...
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